The goal was to turn raw sales data into meaningful dashboards that could guide product, pricing, and marketing strategies for better business performance.
I’m passionate about transforming transactional data into clear insights that fuel smarter decisions. My mission is to simplify business reporting and highlight what really matters.
Results
This project combined SQL queries with Tableau dashboards to explore revenue trends, product-line performance, and regional sales insights. I analyzed deal sizes, monthly patterns, and price sensitivity, revealing that medium-sized deals drove the majority of revenue.
The dashboards highlighted strong product lines like Classic Cars and high-contributing regions such as the US and France—informing where to prioritize inventory, promotions, and future growth.
Challenges
Initial challenges included large, unstructured sales data and inconsistent date formatting. Performance optimization and thoughtful KPI selection ensured that the final dashboards remained both accurate and business-relevant.
